Privacy Policy Privacy Policy

Apptoyz is committed to protecting your privacy and promises only to use information collected about you in accordance with our Privacy Policy below:

Who We Are

Any personal information provided to or gathered by is controlled by Apptoyz UK Ltd (“Apptoyz”, “We”, “Us), a company registered in England and Wales (Company No. 08176138), with a registered office at: Puddleview, 41-43 Weston Road, Edith Weston. Rutland. England. LE15 8HQ.

We are registered with the Information Commissioner in accordance with the Data Protection Act 1998, Data Protection Registration no.

What Information We Collect

When you place an Order or otherwise interact with the Website, we may ask you for certain information and you may submit personal data to Us (for example your name, phone number, postal address, email address, contact and bank / credit card details). We may also record which products you are interested in and which products you purchase as well as customer traffic patterns and site use.

Some examples of how information may be collected by us:

  • Information You Provide Us: we receive and store information that you submit when using our website or that you provide us in any other way (for example by email or telephone). This information may be provided when ordering from us (via our website or by telephone); searching our website; entering competitions; accessing your account; querying order status; or by submitting text/photo/video reviews of us and our products.
  • Information Automatically Provided: we receive, process and store certain information whenever you interact with our website. Like many websites, we use “cookies” (see below) and obtain certain information automatically when your Web browser accesses the website. Information automatically received by us includes the IP address that your computer uses to connect to the internet; your computer, browser, operating system and internet connection details; purchase history ; clickstream/path analysis of your journey through our website; products you searched for. We may also use software tools provided by Nielsen//NetRatings to measure and collect session information, length of visits to certain pages, repeat visits and page interaction information (such as clicks).
  • Email Communications: to help us make our email newsletter more useful and interesting for our customers we attempt to receive a confirmation when you open and click on email newsletters from (if your email software/service supports this option). If you no longer wish to receive email newsletters, please notify us using the links provided in each newsletter.
  • Information from 3rd Parties: we may receive information about you from other sources and add this to our account information. For example we update address information using data from third parties (including the Royal Mail “Change of Address” File), which we may use to correct our records.

How We Use This Information

Information is kept securely in accordance with our internal security policy and may be used to:

  • Process and deliver your Order;
  • Provide Customer Support services to you;
  • Provide you with an up to date, efficient, and reliable service;
  • Help prevent fraud (eg. we may check payment card details with our credit agency, who may keep a record of that information, and reserve the right to refuse Orders on that basis. Your credit rating can be checked for a nominal fee with the main UK agencies Equifax and Experian);
  • Open and run your Apptoyz customer account;
  • Administer prize draws;
  • Provide a more personal shopping experience.

By making an Order and/or submitting your data to us you agree to this use.

Data Security

Your safety is guaranteed because uses the latest security measures to protect your details when you shop with us. We use 128-bit SSL Software to encrypt your credit/debit card information when you place an order on our secure server, which means that only we are able to decrypt the information in order to process your transaction.

Who Else May See Your Data

In order to complete your order we may need to disclose some of your information to our delivery partners including Royal Mail, City Link, Parcel Line and their affiliates.

Marketing Communications -  Apptoyz

When ordering from Apptoyz, entering competitions or otherwise interacting with us we may give you the chance to subscribe to our email newsletter. We promise not to bombard you with emails – to make it worth your while we only get in touch when we truly have interesting news to share.

If you no longer wish to receive email newsletters, please notify us using the links provided in each newsletter.

Marketing Communications – 3rd Party

Apptoyz will not pass your information on to third parties unless you give us your consent – either at the time of providing the information to us, or previously if we have already received consent from you.

When you place an order with Apptoyz we may give you the choice for other reputable companies to contact you BY POST about future offers, events and new Products or related activities that you may find useful.

If you no longer wish us to do this please email us at at any time.

If you have any concerns over receiving unsolicited post you can join the Mailing Preference Service and your name should be removed from the lists held by responsible direct mail companies. An application form can be filled out on-line at


In Order to improve our service we may use a device known as a ‘cookie’. Cookies are a means by which information relating to your Internet activity (such as whether you have visited before) is recorded on your hard drive and used by us to improve and the products and services available to you.

If you do not wish for us to use cookies when you use the website please adjust your Internet browser settings to not accept cookies. The Help option on the menu bar of your web browser should explain you how to do this. Please note that cookies allow you to take full advantage of the services we provide through the website and so we recommend that you leave them turned on. is working towards being compliant with the revised ePrivacy Directive and is working with the latest guidance from the Information Commissioner’s Office (ICO).

Your Concerns

If you have any questions or comments about privacy or the Apptoyz privacy policy, or if you already have submitted information that you do not wish us to have or if you think that Apptoyz has cookies or data about you that you don’t want us to use or that is incorrect please contact us at the address below, or email (at and the information will be corrected as soon as possible or removed from our database as you request.

Apptoyz has a dispute resolution mechanism. If you think we have not followed our privacy policy in some way, please email us and we can help you resolve your concern.

Customer Service Contact

You may resolve any issues that concern your interaction with by:

  • Email to; or
  • Post at Apptoyz UK Ltd, Ford Cottage, 2 Water Street, Stamford, Lincs. PE9 2NJ P3P Privacy Policy

Our homepage on the Web is located at

Our policy is located within the above website. We invite you to contact us if you have questions about this policy. You may contact us by mail at the following address:

Apptoyz UK Ltd,
Ford Cottage,
2 Water Street,
Lincs. PE9 2NJ

You may also contact us by e-mail at

 Data Collection

P3P policies declare the data they collect in groups (also referred to as “statements”). This policy contains 2 data groups. The data practices of each group will be explained seperately.

Data Group “Navigation”

We collect the following information:

  • URI of requested resource
  • Request timestamp
  • HTTP cookies
  • Full IP address

This data will be used for the following purposes:

  • Completion and support of the current activity.
  • Web site and system administration.
  • Research and development.

This data will be used by ourselves and our agents.

The data in this group has been marked as non-identifiable. This means that there is no reasonable way for the site to identify the individual person this data was collected from.

The following explanation is provided for why this data is collected:

This data is requsted so that we can monitor the ease-of-use of our website, in order that we may make improvements to its structure and content, as well as to guage the appeal of any special offers we present to customers.

Data Group “Shopping”

We collect the following information:

  • Full IP address
  • HTTP cookies
  • Purchase information
  • Physical contact information

This data will be used for the following purposes:

  • Completion and support of the current activity.

This data will be used by ourselves and our agents. In addition, the following types of entities will receive this information:

  • Delivery services.

The following explanation is provided for why this data is collected:

We require certain information, such as name, address and payment method from our customers when they decide to purchase an item from us.


Cookies are a technology which can be used to provide you with tailored information from a Web site. A cookie is an element of data that a Web site can send to your browser, which may then store it on your system. You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether to accept it.

Our site makes use of cookies. Cookies are used for the following purposes:

  • Site administration
  • Completing the user’s current activity
  • Research and development

Compact Policy Summary

The compact policy which corresponds to this policy is:


The following table explains the meaning of each field in the compact policy.

Field Meaning
CP= This is the compact policy header; it indicates that what follows is a P3P compact policy.
NON No access is available to collected information.
DSP The policy contains at least one dispute-resolution mechanism.
COR Violations of this policy will be corrected.
CURa The data is used for completion of the current activity.
ADMa The data is used for site administration.
DEVa The data is used for research and development.
OUR The data is given to ourselves and our agents.
DELa The data is given to delivery services.
IND The data will be kept indefinitely.
PHY Physical contact information is collected.
ONL Online contact information is collected.
UNI Unique identifiers are collected.
PUR Purchase information is collected.
COM Computer information is collected.
NAV Navigation and clickstream data is collected.

The compact policy is sent by the Web server along with the cookies it describes. For more information, see the P3P deployment guide at